Dr. Chris Lee
Personal brand website for a Greater Vancouver dentist — built to convert visitors into consultations and referrals through credibility-first storytelling.
Overview
Personal brand website for a Greater Vancouver dentist — built to convert visitors into consultations and referrals through credibility-first storytelling.
Dr. Chris Lee needed a personal site that feels like a premium dental brand, not a generic clinic template.
We structured the experience around identity and trust first: clear hero positioning, credential proof (UBC faculty, Platinum Invisalign, ICOI Fellow, WISE Institute leadership), bilingual cues, then guided visitors into General / Cosmetic / Restorative service paths, WISE Institute education, multi-clinic locations, Instagram social proof, and contact/referral CTAs.
Technically, the site was built as a Next.js + Sanity CMS platform so content (services, locations, careers, referrals) can be updated without redeploying code — ideal for a busy principal dentist managing multiple offices across the Lower Mainland.
This project shows how a doctor personal brand website can operate as both reputation asset and lead engine: patients book, referring clinics send forms, and continuing-education audiences discover WISE Institute.
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