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Experience
Broadway & Granville Dentist

Broadway & Granville Dentist

Website, CMS, and local SEO for a new family dental clinic in Vancouver, built to gather patients before opening and to be run by the clinic's own staff after.

Client
Broadway & Granville Dentist
Date
2026
Service
Planning / Design / Develop / Publishing / CMS / SEO

Overview

Website, CMS, and local SEO for a new family dental clinic in Vancouver, built to gather patients before opening and to be run by the clinic's own staff after.

Broadway & Granville Dentist is a new family dental clinic at 1548 W Broadway in Vancouver. It needed a site that could start gathering patients before the doors opened, and that the clinic's own staff could keep up to date afterwards. DAOL handled the whole project: planning, UX/UI design, development, CMS, SEO/AEO, hosting, and ongoing care.

The work started in March 2026 with a pre-opening landing page and a print-ready QR code page for the clinic's windows. In October 2026 the clinic sent its website guidelines, three reference sites, and a brand guide, and we expanded the landing page into the full site. The brief asked for a modern, trustworthy look, prominent Invisalign Platinum Provider status, clear free-parking directions, CDCP (Canadian Dental Care Plan) information, and a structure the clinic could edit itself. We proposed two homepage directions, a full-screen clinic video hero and an interactive scrolling story, and the clinic chose the video hero.

The design pairs a bright, warm white with dusty blue so the clinic reads as a modern, dependable neighbourhood dentist. Headings are set in Bebas Neue and body text in Sofia Sans.

The site has 16 pages: home, Our Clinic, Our Team, eight treatment pages (including Invisalign, implants, and whitening), a CDCP guide, contact, new patient registration, and a privacy policy. New patients scan a QR code in the clinic and register in about two minutes. Each registration is saved to a Google Sheet and emailed to the clinic, and failed emails are resent automatically every day. The contact form lets patients pick a topic, logs each message to the sheet, and sets Reply-To so staff can answer directly.

In Sanity, staff edit copy, photos, dentist bios, office hours, announcement pop-ups, and SEO text, and new photos and video go live only after the clinic approves them. Office hours follow BC statutory holidays automatically, show an "open now" status, and accept date-specific exceptions.

The site launched on bgdentist.ca on October 29, 2026. Before launch, all 16 URLs returned 200 with matching canonicals, titles of 30 to 60 characters, descriptions of 70 to 160 characters, one H1 per page, and valid structured data (Dentist, Service, FAQ, and Person). It was registered in Google Search Console and Bing Webmaster Tools, all 16 URLs were submitted through IndexNow, and both forms passed live tests. A security audit found no vulnerabilities, and every admin API rejects unauthenticated requests.

PREVIEW

Broadway & Granville Dentist Preview

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